UI/UX Designer
In this case study, I’m gonna talk about how we designed an eCommerce store from scratch by following the processes from Ideation to High-fidelity design.
Falcons Beyond is a fully integrated entertainment development enterprise that brings proprietary & partner IPs to the global market through feature films, episodic series, consumer products, theme parks, resorts & beyond.
The scope of the project was to build an eCommerce website named Shop Falcons where users can purchase a variety of consumer products either owned by Falcons brand or related to specific entertainment brands and IPs such as Moonbug, Entertainment, BRON Studios, Epic Story Media, Cryptozoic Entertainment, etc.
Falcons wanted to launch a platform named Beyond Me through their website to Bring Digital and Real-World Experiences into Metaverse. It’s a free-to-use fan loyalty and online game platform for all ages to connect, personalize, and be rewarded for their engagement across both digital and real-world experiences. Any exclusive/custom-designed products and toys can be purchased at discounted prices through the BeyondME platform. Luring people to sign up for the Beyond Me platform was another interesting challenge.
<aside> 💡 The site needed to augment its core business values: Innovation and immersion, Imagination, Infinite, engagement & fun for the whole family.
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